for non-profit organizations

TikTok

Playbook

Foreword .......................

About TikTok .....................

Why TikTok ......................

How to build your presence on TikTok . . . . .

Pg.

Pg. 3

Pg. 4

Pg. 5

Pg. 32

Pg. 42

Pg. 43

Pg. 44

Tools and resources ................

Glossary .......................

Appendix: Tips and tricks . . . . . . . . . . . .

for shooting your video

Table

of contents

How to set up your account

How to deﬁne your content strategy

How to create compelling video content

How to gain and interact with followers

How to engage with TikTok creators/inﬂuencers

How to engage with partners and promoters

Use TikTok to do good. It’s a simple idea that can change how

non-proﬁt and public institutions tell their stories and connect

with their supporters. We want to inspire and encourage a new

generation to have a positive impact on our community

and our planet.

You may be a UN agency, an NGO, or a cultural and educational

institution. You may be an existing TikTok user looking to engage

the community better, or perhaps you’ve found success on other

channels and want to bring your point of view

to an entirely new audience.

Either way,

this playbook

will put you

on the right track.

Foreword

About TikTok

TikTok is the most downloaded video app in the world,

operating in over 150 countries and regions, in 75 languages.

While Generation Z and millennials have driven much

of our growth to date, the TikTok community breaks through

generational divides with family members of dierent ages

often coming together to produce videos.

TikTok is a destination for creating and discovering real, interesting

and fun short-form mobile videos that will make your day.

Our mission is to inspire creativity and bring joy.

TikTok oers a home for creative expression, encouraging users

to share real moments from their lives and delivering a personalized

video feed based on what they watch, like, and share.

This is all made easy on mobile devices.

A diverse global community

Everyone has a voice on TikTok

Creativity is key to success on TikTok

Why TikTok

TikTok is home

to the next

generation

TikTok is the ideal platform to connect

with a generation who are strongly driven

by a sense of purpose and a desire

to create a fairer and more sustainable

society. It presents an opportunity to raise

awareness among younger audiences,

educate them about your cause,

and encourage them to take action.

TikTok

can help you

fundraise

TikTok can enable you to collect donations

from grassroots supporters using fun

and innovative techniques.

Donation Stickers are available

in selected markets for insertion

in videos and live streams.

TikTok

is easy to use

You don’t need a studio or a large budget

to make your content stand out.

TikTok is packed with a variety of editing

features and eects that lower

the barriers to creation.

Videos can be instantly shared

across social media channels.

TikTok is safe

We are continuously improving our policies

and tools to promote a positive and safe

in-app environment. We provide privacy

settings and engaging educational videos

to help give users greater control over

their content and connections.

How

to build

your presence

on TikTok

How to set up your account

Create your account

Download the TikTok app and tap the proﬁle icon

in the bottom right corner of the home page.

Alternatively, there is the option to register using

an existing social media account.

If you are creating a new account, enter the birthday as the date

your organization was founded - providing it is over 18 years of age.

Set your password.

You’ve successfully created your new account!

Choose a username

Add a bio

Choose a username within 24

characters that identiﬁes

your organization. Your username

will be shown in your videos

and may also appear

in search results.

We recommend keeping

your username consistent across

social platforms and over time,

to make it easier for followers

to ﬁnd you.

TIP: If your organization’s name

is already taken, please consult

your local TikTok contact

or email ttfg@tiktok.com.

Include a bio of up to

80 characters in your proﬁle

to tell people more about your

organization and its mission.

You can add a link to your latest

campaign, a donation page,

or your website. Emojis can also

be inserted.

TIP: Consider adding a call

to action in your bio such as

that used by @UNDPIndia:

“Right now we are saying

#GharbaithoIndia

[Stay at home India].

Spread the word, not the #Virus!”

Upload a proﬁle picture

Link your social media accounts

Verify your account

Switch to a Pro Account

Use the ocial logo of your organization for consistency.

You can change the proﬁle picture temporarily to showcase a campaign

or an event, but make sure your organization is still identiﬁable.

You will be required to sign into your social media accounts to do this.

Linking your accounts will allow you to share your videos more easily

on other platforms such as Instagram and YouTube, helping fuel your growth.

TikTok provides veriﬁed badges to help users make informed choices

about the accounts they choose to follow. A veriﬁed badge means

TikTok has conﬁrmed that the account belongs to the user it represents.

It appears next to the username in search results and on the proﬁle

page as a blue check mark.

TIP: Veriﬁed badges can only be applied for through TikTok,

so get in touch with your local TikTok contactor email ttfg@tiktok.com

to inquire about veriﬁcation.

TikTok Pro Account gives you the tools to track and improve

your performance. It provides detailed insights into how your videos

are performing and helps you better understand your followers.

From your proﬁle page, click on the three dots in the top right corner.

Choose “Manage My Account”.

Tap “Switch to Pro Account” and follow the steps from there.

Select “Business Account” for access to business partner beneﬁts.

Once you have activated your Pro Account, you will ﬁnd

a new analytics button under your account options.

Developing a content strategy helps you to clarify your objective

and deﬁne a clear, suciently-resourced plan for achieving it.

Below is a step-by-step guide to help you build

your TikTok content strategy.

Step 1: Deﬁne your objective

Use the following prompts to help you

deﬁne your objective. Being as speciﬁc

as possible will help set you up for success.

How to deﬁne your content strategy

Why is this important?

WORKSHEET

What is your mission?

What change do you want

to see in the world?

How can TikTok help

further this mission?

Who are the people

you are trying to reach?

Can you summarize

the objective of your TikTok

strategy in one sentence?

Step 2: Establish your main content pillars

Content pillars act as unifying themes running through your content.

Here are some potential ideas for content pillars

for a non-proﬁt organization:

Unique: Attracting attention

and making your organization

stand out

Ever wondered what is going on

inside an ostrich’s head?

In this video, San Diego Zoo

(@sandiegozoo) paired footage

with the latest trending soundtrack

on TikTok, ‘Their Head,’ for a unique

and fun feel.

Educational: Sharing knowledge

and raising awareness

Tim Pearce, Head of the mollusks

section at the Carnegie Museum

of Natural History (@carnegiemnh),

posts a weekly snail joke to entertain

his audience. His colleagues teach

the community about plants

and animals using the hashtag

#LearnOnTikTok.

Case Study

The Prince’s Trust (@princestrust)

uses TikTok to provide tips for ﬁnding

a job and building conﬁdence, using

the hashtag #LearnOnTikTok.

Case Study

Inspiring: Motivating people to take action

Speciﬁc Topic Area / Campaigns

The Audio

Hashtags

The Story or Call to Action

Tone of Voice

The Sticker

Content Pillars

WORKSHEET

Example: Educational

Example: Announcing a

recent milestone for your

organization/ Asking users

to share their point of view.

Example: Excited

Example: Awareness-raising

campaign.

Example: Text overlay

with questions

Example: Voiceover

by the presenter

Example: #DidYouKnow

Step 3: Flesh out your idea

Below is a checklist you can use to help you plan out each piece of content.

Step 4: Monitor content performance and optimize

Always keep an eye on views, comments and shares of your content.

For more detailed analytics, switch to a Pro Account (see page 8).

For content that performs above average, it is worth trying to understand

what went well and why. Learning from past content success will help

you continuously improve your content. Consider boosting particularly

popular content via TikTok For Business to amplify reach.

TIP: The TikTok for Good team is always here to give guidance on

content, so get in touch!

This section presents some tips for creating great content.

Activate user engagement

Provide a clear call to action via TikTok’s

interactive features. Do you want people to visit

your website? Donate to a good cause?

Let your audience know what you want them to

do – loud and clear!

Case Study

The UNESCO New Delhi Oce

(@unesconewdelhi) encouraged

its audience to practice yoga to

stay healthy at home during the

coronavirus lockdown, using the

hashtag #HarGharYoga [Yoga in

every household]. Custom stickers

helped users strike the perfect pose.

How to create compelling video content

Create authentic, engaging content to connect your brand with TikTok users.

When designing your TikTok content, design it speciﬁcally for TikTok

rather than just reposting Instagram videos or adapting YouTube content.

The Red Cross in Frankfurt, Germany

(@drk_schwesternschaft_m)

do some fun storytelling on TikTok.

Their exclusive look into

an operating theatre became

a viral TikTok hit.

Bridge the gap between brand and audience

Case Study

The Uzi Galleries (@uzigalleries)

encouraged #SocialDistancing in a

light-hearted way with an adaptation

of Botticelli’s famous ‘Spring’ painting.

Collaborate with creators

Get trending by working with top creators. Please refer to

How to engage with TikTok creators (page 23) for more details.

Case Study

Arnold Schwarzenegger recorded

a thank you message for TikTok

in support of his charity After-School

All-Stars (@afterschoolallstars).

The charity provides free,

comprehensive after-school

programs that keep children safe

and help them succeed

in school and life.

You can choose a maximum length of 15 or 60 seconds, so pick whichever

best suits the story you want to tell. Try to keep things short and snappy

without sacriﬁcing creativity.

Trends come and go quickly so be open to new ideas and be ready

to refresh your strategy.

Choose the right length

Adapt your strategy

TikTok partnered with Conservation

International (@conservationorg)

in Autumn 2019 on a global

#SaveOurOceans campaign,

which encouraged users from over

20 dierent countries

to post short videos discussing

the importance of protecting our

oceans. Through a custom video

eect, users were able to virtually

“clean plastic” from the ocean with

the swipe of a hand.

For each video uploaded using

the #SaveOurOceans hashtag

TikTok donated 2 US dollars to

Conservation International,

helping save 3,000 km

of ocean.

TIP: Try to post as often as you can

while maintaining quality. One video

per day is recommended to

maintain engagement.

TIP: Check out the appendix

for more pointers on shooting

and publishing a video.

Case Study

How to gain and interact with followers

Tap into TikTok trends

Check the Discover page regularly for trending sounds and hashtags.

Using trending sounds can help increase the chance that your content

will appear on the “For You” page, where it can help you

attract new followers.

The Regional Museum in Caeté, Brazil (@museu_regional_de_caete)

used smiling eects to animate their artifacts to the tune of Blackpink’s

newly released #HowYouLikeThat.

Case Study

Spark Interaction

Follow creators and other non-proﬁt organizations that would make

good partners for your brand and interact with their videos.

This will increase the chances that they will follow you back.

You should also invite questions, duets and feedback

from your community. Reply to comments on your content -

you can even do so using a new video!

The University of California,

Los Angeles (@UCLA) posted

a video of a clapping

and chanting routine in support

of the university sports team.

The caption encouraged fans

to “Show us your 8-Clap!”

and used the

#8clapchallenge hashtag.

Case Study

In December 2019, the UN Refugee

Agency (@Refugees) launched

the #EveryoneCounts challenge.

The campaign asked refugees,

celebrities and TikTokers to answer

the question: What did/do you want

to be when you grow up?

The responses demonstrated

the similarity of people’s ambitions

and showed that everyone’s

dreams count.

Case Study

Leverage hashtag challenges

Participate in trending hashtags with your own take on the topic, linked

to your organization’s key purpose. Alternatively, you can initiate your

own creative hashtag challenge to raise awareness for your cause,

rally supporters, or raise funds for your initiative.

The French Red Cross

(@croixrougefr) launched

its own dance challenge,

#PLSChallenge, to draw attention

to the importance of ﬁrst aid.

The organization enlisted French

TikTok star Rose Théron

to promote the hashtag.

Case Study

Earth Hour, initiated by WWF,

is one of the world’s largest grassroots

movements for the environment.

It involves millions of people in more

than 180 countries and territories

switching o their lights to show

support for the planet.

TikTok is a global partner.

For the 2019 event, TikTok invited users

to participate in #MyEarthHour2019

using a custom animated sticker

showing a lightbulb turning o.

Case Study

Go Live

In countries and regions where the Live feature is available, you can use

it to have a dialogue with your followers in real-time.

Here are some tips for going Live:

You can go live via your mobile phone or PC/Mac.

You will need a certain number of followers to go live. Please check

with your local TikTok contact or email ttfg@tiktok.com to inquire

about Live access.

Live streaming is done in portrait mode (9:16 aspect ratio) so keep

your phone vertical and upright.

Make sure your internet is stable.

Ensure good lighting and a stable phone holder

and make sure you are somewhere you won’t

be disturbed. It’s always a good idea to test

your audio beforehand to make sure you can be

heard properly.

A growing number of non-proﬁt

organizations are going Live

on TikTok. The British Red Cross

(@britishredcross) organized

a live Q&A session with Dr Radha

Modgil about mental health

and wellbeing during

the coronavirus lockdown.

Case Study

A number of museums have organized

live tours of their exhibitions, including

the Rijksmuseum (@rijksmuseum)

in Amsterdam, Le Grand Palais

(@le_grand_palais) in Paris,

and the Buecherhallen

(@buecherhallen) in Hamburg.

Case Study

Amplify your reach

Share your TikTok activity (videos,

hashtags and live streams) on social

platforms to amplify the impact

and direct trac to your TikTok account.

ou can also promote your TikTok account

through your website, in your email signature

and on other marketing materials.

TikTok creators are key to spreading your message to a wider audience.

Tap into the energy of talented and diverse creators to build

your next viral video!

Here are some quick steps to guide you:

How to work with TikTok creators/inﬂuencers

Step 1: Deﬁne campaign objectives

Think about what you want to achieve from this collaboration -

whether it’s to create awareness for a hashtag challenge,

broaden reach, increase engagement or unlock

a new audience segment. Deﬁning clear objectives

will help creators better understand their role in the collaboration.

Step 2 :Identify the right creator

Your campaign objectives will help you shortlist potential

creators to work with. For instance, if you want

to expand your visibility among

a certain user group, you should look

for creators that have a large following

within that group. When reaching out

to possible partners, personalize your message

and demonstrate your understanding of their content.

You may also wish to engage creators

you have worked with on other platforms if they have

a fan base on TikTok.

Once you’ve secured a creator, you’ll need

to agree a contract setting out details including

the responsibilities of both sides, compensation,

and any restrictions on video distribution.

UNICEF India (@uniceﬁndia) enlisted

Indian actor Amitabh Bachchan

to share advice about avoiding

coronavirus in English and Hindi.

Together, the two videos have been

watched over 280 million times.

Case Study

The World Economic Forum

(@worldeconomicforum) partnered

with TikTok for the Annual Meeting

2020 in Davos and launched

the hashtag #AllTheDierence,

celebrating diversity and inclusion.

TikTokers were asked to show how

they cast o labels and help make

the world a more tolerant place.

Key participants in Davos

and more than 90 inﬂuencers,

top creators and hundreds

of thousands of TikTokers participated

in the campaign in late January 2020.

The campaign, which was promoted

in 75+ global markets, attracted

2 billion video views within a week.

Step 3: Co-create the content

When co-creating content, you should respect creators’ style and ideas

while staying true to your brand image and key messages.

A creative brief is useful, but try not to make it too prescriptive,

as TikTok celebrates authenticity and creativity in all its content.

TIP: Adhering to local market regulations and industry-speciﬁc

regulations is essential when working with creators. Contact your local

TikTok team or email ttfg@tiktok.com for guidance on this.

Step 4: Launch and monitor campaign

Once the campaign is launched, you should track not just quantitative

metrics, such as engagement and likes, but also qualitative metrics.

Look at indicators such as the sentiment of in-app comments

and reaction to the campaign o the platform. Thorough evaluation

and reﬂection on lessons learned can help you reﬁne future campaigns

and decide whether you should continue building a relationship

with your chosen creator.

How to engage with partners and promoters06

Achieving success on TikTok is not something you can do alone.

We encourage you to create partnerships and build support

among your sta and peers.

Engage your sta

Your sta are probably your best brand ambassadors.

Engage your colleagues by letting them star in your TikTok videos

and encouraging them to sign up to the platform to participate

in hashtag challenges. You can also ask them to share

and comment on your videos.

The UN Food and Agricultural

Organization (@fao) featured

seven members of sta in their

#FirstTikTok, welcoming viewers

in seven languages.

Case Study

The chancellor of Indiana

University–Purdue University

Indianapolis (@IUPUI),

Nasser Paydar, kicked o

the college’s TikTok channel

with a video using transitions

to good eect to show himself

getting dressed up for graduation.

The social media manager

of the International Organization

for Migration (@unmigration)

shot a TikTok about her ﬁrst day

on the job. In it, she jokingly

contrasts her expectation of saving

the world with the reality of her job -

trying to become popular on TikTok.

Case Study

Get executives involved

Encouraging your senior executives to make occasional cameos

in your TikTok videos can help secure vital executive

buy-in for your TikTok strategy.

Case Study

UN (@unitednations) Secretary

General António Guterres starred

in the UN’s #FirstTikTok,

washing his hands for

the #SafeHands challenge.

The leading international and non-governmental organizations

are active on TikTok as of August 2020. The International Federation

of Red Cross and Red Crescent Societies (IFRC), UNICEF, and WWF

have encouraged their national and local organizations to set up accounts

on the platform. This has allowed a healthy competition

to ﬂourish between teams across the globe, spurring

the production of high-quality content.

Leverage global networks

Partner with your peers

Follow non-proﬁt organizations that are relevant to your organization

and engage with them! Like and comment on their TikToks, tag them

in your TikToks and don’t hesitate to contact them directly

on the platform via direct message for possible collaborations.

Many UN organizations have teamed up to amplify speciﬁc

hashtag challenges and reach a wider audience.

TikTok partnered with the IFRC

(@ifrc) to launch the #ForClimate

hashtag challenge in over

100 markets. Custom stickers

enabled users to illustrate

the impacts of extreme weather

and share how they are trying

to make a dierence.

To maximize engagement,

the IFRC promoted the campaign

in advance to its global network

of National Societies, sta,

and volunteers through

three online seminars.

Case Study

In mid-March 2020, TikTok

teamed up with the World Health

Organization (@who) to teach

people how to keep

their hands clean.

The #SafeHands hashtag challenge,

initiated by WHO Director General

Dr Tedros Adhanom, involved

asking TikTokers to ﬁlm themselves

for 40 seconds washing their hands.

It was ampliﬁed by TikTok superstar

Charli D’amelio, American actor

Terry Crews, and international

organizations such as

the United Nations and UNHCR.

Case Study

The UN Environment Programme

(@unep) participated

in the #SafeOnline campaign

initiated by the International

Telecommunication Union

(@itu), which asked parents

and their children ten questions

about internet safety

to drive awareness.

Case Study

TikTok for Good has set up a non-proﬁt partner space on Lark

and is engaging with non-proﬁt organizations via WhatsApp.

By joining the partner group, you will gain access to a community

of other non-proﬁt organizations and the opportunity

to share information and coordinate campaigns.

The TikTok for Good team is here to support

with access to groups.

Join the TikTok for Good partner network

Tools

and resources

Content creation may seem daunting, but don’t fret!

There is a suite of tools and resources

at your ﬁngertips to help you use TikTok

eortlessly and safely.

Here are four unique TikTok features to enhance your videos:

TikTok creation tools

Green screen

The green screen is known for its ability to transport people

to another world. Use one of the six green screen eects

to take users on a journey with you.

To use the green screen eect, follow these simple instructions:

Open the app and hit the “+” to create a video.

Select “Eects” and under the “Trending” section,

look for the #greenscreen icon.

Choose any photo and video from your phone library to use

as your background and hit record!

Duet feature

This allows you to record a video alongside someone else’s.

You can use Duet to present your own fun spin on videos made

by your fans or other creators. You can also encourage users

to duet with you.

Go to the video you want to Duet with and click the “Share” arrow.

Tap on the “Duet” button at the bottom of the screen.

If you wish, click “Layout” to change how the two videos are displayed

(one on top of the other, one in the top left corner, etc.)

Record your video and add any text, eects, etc.

Proceed to record, edit and post your video as normal.

Photo Template

TikTok can help you put together impressive photo collages in no time.

Open the app and hit the “+” to create a video.

Tap “Templates” at the bottom of the screen.

Find the template you like by swiping through the options.

Select the photos you want to add.

The Food and Agriculture

Organization (@fao)

used the Photo Template tool

to showcase #foodheroes

from around the world in their own

unique fashion show.

Case Study

Yes or No Video

Yes or No videos allow you to answer questions in a visual way.

Use the text function to add ‘Yes’ and ‘No’ to opposite sides

of the screen, supplemented with check mark and cross mark stickers.

You can then read out trivia questions and jump between

or point at dierent sides of the screen to indicate the answer.

Taking part in the

#KrissKrossChallenge, British Red

Cross (@britishredcross) shared

a video using the Yes or No video

format. Accompanied by the catchy

KrissKross Challenge soundtrack, the

video shares useful tips in a fun and

engaging way.

Case Study

Donation Stickers

When it comes to inspiring joy and making a positive impact,

TikTok’s community truly shines. Available in selected markets,

Donation Stickers are interactive and can be embedded in videos

and TikTok Live streams to harness the power of micro fundraising.

When a user taps on the Donation Sticker, they will be guided

to a pop-up window where they can quickly and easily submit

a donation without having to leave the app. Donations are enabled

by Tiltify, a charitable fundraising platform, which processes donation

transactions securely through its platform.

To add a Donation Sticker:

In the editing page, click on the Donation Sticker.

Choose an organization.

Place the sticker on the video.

TIP: If Donation Stickers are available in your region

and you are interested in creating one for your organization,

please reach out to your local TikTok contact or email ttfg@tiktok.com.

The charity Meals on Wheels

(@mealsonwheels), which delivers

meals and friendly visits to seniors,

used the Donation Sticker when it was

launched in May 2020. TikTok matched

user donations made through

these stickers with the hashtag

#DoubleYourImpact.

Case Study

To promote the #OneLoveOneHeart

live concert on TikTok,

UNICEF (@unicef) enlisted

the support of Skip Marley,

the grandson of Bob Marley,

for a fundraising campaign.

TikTokers were encouraged

to share the specially created

donation sticker and tag ﬁve

of their friends to raise money

for UNICEF’s vital work for children

aected by coronavirus.

TikTok account analytics

TikTok Ads Manager

The following proﬁle analytics are available to TikTok Pro account users.

To ﬁnd out how to switch to a Pro account, see Page 8.

Now available globally, TikTok Ads Manager is a self-serve ad platform

that allows businesses and organizations of all sizes to create

and implement their campaigns through a simple interface.

Brands can use the platform to create and manage their ads,

target their desired audience, and produce insight reports.

Currently, TikTok Ads Manager supports In-Feed Ad placements

on TikTok, i.e. ads that appear as users scroll

between videos in their feed.

When you amplify your content

with TikTok For Business, you will unlock a full suite

of support ranging from creative tools

to performance tracking within Ads Manager.

Contact your local TikTok representative

or email ttfg@tiktok.com for more information.

Overview: video views, followers, and proﬁle views

in the last 7 days or 28 days.

Content: statistics on all your TikTok videos posted in the past 7 days,

or your top 9 most viewed ones within that period – including views

and watch time, engagements, trac sources and audience locations.

Followers: aggregated information on gender, countries, follower

activity, videos watched by followers, and sounds they listened to.

Tutorial Support

Content Safety at TikTok

Upcoming features

Resources

Safety

Your TikTok for Good team is here to make sure you have

the support you need to take your brand to the next level.

We have a suite of tutorials, guidance materials and playbooks

available. We also host training sessions and provide operational

support. Please reach out to your local TikTok representative or email

ttfg@tiktok.com for more information.

At TikTok, promoting a safe and positive app environment

is our top priority. We deploy a combination of policies,

technologies, and strategies to detect and review problematic content

and accounts and implement appropriate penalties. We are committed

to continuously improving our approach to ensure we both facilitate

freedom of expression and protect users from harm.

At TikTok, we are always innovating and listening to your needs.

We have plans to roll out new features that will support

non-proﬁt organizations. Please stay tuned for the latest platform

updates at https://www.tiktok.com/forgood or connect

with a local TikTok representative for the latest information.

Steps we have taken include:

Establishing advisory councils to bring together thought leaders who

can help us develop forward-looking policies

Banning political ads

Partnering with an array of third-party fact-checking and media

literacy organizations.

You’ve got the power

We strive to ensure that our users are in control of their content and how

it is shared and seen. By going to your proﬁle, clicking on the three dots

in the top right corner, and clicking “Privacy”, you can adjust a range of

dierent settings, such as:

Whether or not your videos can be downloaded

Who can comment on your videos

Whether or not others can Duet with your videos

Comment ﬁlters that automatically hide comments with speciﬁed

keywords from your videos.

For live streams, you can apply comment ﬁlters as well as manage

comments in real-time. We have a dedicated moderation team to look

after live streams.

If at any time you spot comments, content or accounts that may be in

violation of our Community Guidelines or Terms of Service, please ﬂag

them using our reporting function.

Keeping teens safe on TikTok

In addition to the content safety eorts and privacy tools mentioned

above, TikTok oers further protections and resources to help teens

stay safe online. For instance, we’ve restricted access to direct

messaging and live streaming to those over 16. We have produced

a series of engaging safety videos and also support parental awareness

with guidance such as our Top Ten Tips for Parents.

Family Pairing enables parents to help their teens

stay safe while enjoying the platform.

Tutorial Support

For more information, check out our website https://www.tiktok.com/forgood

and follow us on the following channels:

TikTok - https://www.tiktok.com/@ttfg

Facebook - https://www.facebook.com/TikTokForGood

Twitter - https://twitter.com/TikTokForGood

Comments: You can leave comments on other people’s videos.

Community: Our TikTok users build a community and come together

to create, share and inspire.

Creators: While anyone can be a creator on TikTok, when discussing

creator partnerships in this handbook we have focused on creators

with a relatively large following, also known as inﬂuencers.

Direct message: Messaging between users in the TikTok app.

Duet: This feature allows a user to record a video alongside

someone else’s. There are dierent layout options, such as having

the videos play side by side or one on top of the other.

Follow: Subscribing to another creator’s proﬁle. Videos from creators

you’ve followed will show up in your Following feed.

For You: A tailored feed of videos that is customized based

on a user’s interests.

Hashtags: Words or phrases associated with content

that make it searchable.

Likes: A show of appreciation from viewers for TikTok videos,

expressed through pressing the heart icon.

Proﬁle: Your proﬁle contains information unique to you, such as

your videos, the videos you have liked, and your bio. You can use

choose which elements of your proﬁle are visible to others using

the privacy settings.

React: This allows a user to shoot a video in response to another video,

with the original video playing in the top left corner of the screen.

The React layout is housed under the Duet feature.

Trending: Videos, hashtags and sounds that are attracting signiﬁcant

viewership or usage at a given time period.

Glossary

Appendix: Tips and tricks

for shooting your video

Uploading a video: Press the “+” button

and then “Upload” if you want to publish a

video already saved on your phone.

Shoot mode: Click the “+” sign at the

bottom of the screen to go into shoot

mode.

Using the Timer: If you need to give

yourself some time to get into position, tap

“Timer” on the right of the screen when in

shoot mode. You can choose a 3s or 10s

timer. You can also drag the slider to set a

point at which you want shooting to stop.

Adjusting speed: Before shooting

your video, click the “Speed” icon

to adjust the playback speed. After

shooting and clicking the check mark,

you can go to “Eects” and then

“Time” to add slow-mo or other time

warp eects to selected parts of your

video.

Selecting a Sound to use: Select

“Sounds” and browse through the

sound library to ﬁnd the perfect

track to accompany your video.

Alternatively, when you come across

sounds you like in other videos, you

can tap on the sound name at the

bottom of the screen and then click to

use that sound in your own video.

Adjusting sound clips and volume:

After shooting your video with a sound

clip, you can click the “Sounds” icon and

then the scissors to adjust where the sound

starts from. You can also adjust the volume

of both the added sound and any sound in

the original video.

Add eects, ﬁlters and stickers:

Before you start shooting, you can select

an eect, which may, for instance,

present you with a prompt or respond to

your movements. You can add a ﬁlter to

change the look and feel of the video. After

shooting a clip and pressing the check

mark, you have the option to add further

eects and stickers to any part of the video.

Adding text: After shooting your clip

and pressing the check mark, tap

“Text”, type your message, and then

customize. After clicking “Done”, you

can drag the text around the screen

and double-click to edit or adjust the

duration for wihch it appears.

Adding Voice eects and Voiceover:

After shooting your clip and pressing

the check mark, select “Voice eects”

to apply an eect to your audio. You

can also select “Voiceover”. Drag the

slider to where in the clip you want

your voiceover to start, tap the button

to record, and select whether or not

you want to keep the original sound.

Publishing the video: After shooting your

clip and adding any desired eects and

stickers, click “Next”. Enter a description/

caption, add relevant hashtags, and tag

users using the @ sign. Adjust the settings

to indicate who can interact with your

video. Then click “Post”.

Selecting a cover: Just before publishing

a video, you can click “Select cover” to

choose a still from your video that sparks

curiosity - this will appear as a thumbnail

on your proﬁle page. You can even

add text.